
1. More Than Just Vanity Metrics
Getting likes and shares is great—but your goal should be qualified leads. Here’s how to start measuring what matters:
- Click-through rate
- Lead form submissions
- Website visits from social
🎣 2. Use Lead Magnets in Bio Links
Turn your Instagram or Facebook bio into a mini lead funnel:
- Free download
- Webinar registration
- WhatsApp inquiry link
🧲 Give value to get contact details.
📩 3. Add Strong CTAs to Every Post
Every Reel, Story, or carousel should tell viewers what to do next:
- “DM us to get started”
- “Click the link in bio to download”
- “Comment ‘interested’ and we’ll reach out”
🔁 4. Retarget with Ads
Use Meta Pixel or Google Ads to retarget visitors who didn’t convert. Social media remarketing = second chance at a sale.
✅ Conclusion: Turn Engagement into Income
Social media is a powerful sales machine—if you use it right. At AR Digital Technology, we help brands craft campaigns that generate:
- Awareness → Interest → Leads → Sales
📲 Ready to grow your business with smarter social media? Let’s talk.